Editing Angles for Non-fiction Authors

Is the Use Of Good Grammar a Lost Art?

October 24, 2009 · Leave a Comment

By Helen Fleder

It’s been said that grammar is the most crucial of all academic subjects, and yet using proper grammar, along with good penmanship and spelling, seem to be skills that are sadly neglected in our educational system.

Here are some common examples of poor grammar use:

  • Many years ago, the worst slang in our language was saying “ain’t” instead of “isn’t” as in “ain’t that the truth” or using a double negative as in “I didn’t see nothing.” Since then, our word usage has deteriorated considerably. In many instances, it doesn’t even affect grading on students’ examinations in elementary school and on up to the college level. Much of the blame is due to what we are hearing in current popular songs, advertisements, in the movies and on television.
  • Baby boomers have been described as the “me” generation. I never dreamed how this self-centeredness would be as evident as it is in the use of their language. When they speak of a group of people, more often than not, they begin with “me” as in “me and you are going out” when, to be correct, “me” should put last, not first.
  • Another example of misuse of words is to say “lay down” as opposed to “lie down” (echoing the Word Tripper lie vs. lay). To be correct, objects lay and people lie, a rule that few honor any more.
  • When referring to a person, it is correct to use the words “who” or “whom,” not “that.” Today, people are frequently referred to as “that” as in “the man that took my seat.”
  • I don’t understand why the word “like” is used so frequently in conversations. Does it infer that the issue is unclear, or does it stem from fear of commitment to an idea or statement?
  • The expression “you know” is repeated so frequently that it has become a habit many can’t break, yet it has no meaning or reason to be used. It’s used by highly paid television and radio announcers who should know better.

It’s amazing how rapidly the misuse of words become popular over time. Children repeat what they hear at home, but it is up to our educators to insist on their using proper English, correcting and grading them accordingly when they are wrong. Only then will they learn from their mistakes and become more eloquent in their verbal and writing skills.

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Don’t Writers Care about Grammar?

August 31, 2009 · 1 Comment

by Barbara McNichol

Recently I learned what a hot topic grammatical errors can be when one of my favorite blogs, Article Writing and Marketing Insights from Ezine Articles, took a subject close to my heart and made it relevant to everyone who writes.

Within 24 hours of posting “Avoiding the (6) Common Grammatical Errors That Make Authors Look Du…Unprofessional,” the blog received 776 views and 93 comments. That’s evidence of how “hot” the topic of incorrect grammar can be!

The blog post started:

in these days of txting, iming and all low caps, its easy to take shortcuts to writing
However, even though we now use our keyboards as we once did our phones, what most people do not understand is how unprofessional the improper use of the English language can make an article, and its author, look.
Look at the sentence above again. Does it look professionally written to you? Now, I’m not saying you need to go back to 9th grade English class and try and figure out where your participles are dangling, but making sure you have a command of the basics is essential.

The post went on to list six common errors that make authors look unprofessional. Five of them are what I call Word Trippers—a pair of similar words with different meanings and spellings that can trip people up: loose/lose, affect/effect, it’s/its, their/there, than/then. (The sixth addressed misuse of semicolons, something that riled writer Jeff Rubin so much, he established September 24 as National Punctuation Day.)

Among the blog comments, the most philosophic came from a subscriber named Jenny who wrote, “I am always amazed at how many who consider themselves writers make these mistakes — which are so easily avoided if one is paying attention. Personally, I think they just don’t care. Thanks for a provocative post that is a very good starting point in dealing with a problem that is unfortunately much bigger than those six examples!”

Do They Care?

As an editor who deals with mistakes like these in articles and manuscripts, I endorse Jenny’s observation that the problem is bigger than these six examples. But I challenge her statement, “I think they just don’t care.” Rather, I see three factors at play here: (1) People tend to write in a stream-of-consciousness manner, eager to get ideas down (that’s how I approach drafting of my ezine and the initial piece is downright sloppy). In this creative mode, fine tuning isn’t the first priority. (2) “Instant messaging” is just that! People seem to be hurrying to move on to the next thing, feeling good about “getting that done” and prematurely declaring the piece complete. They don’t make sure what they’ve written comes across exactly the way they wanted to say it. (3) Writers often lack the desire, discipline, or dedication to revisit their prose with a fresh eye, a clear mind, and breathing space to think it through.

Half-Baked Prose

I call the result of this propensity to write fast, move on, and never look back “half-baked.” After all, you wouldn’t eat a loaf of bread that’s half-baked. Why would you send out a written piece that isn’t fully “cooked” either? The solution? Take time to put your writing “back in the oven” and question the key elements: the validity of the thoughts, the logical thread of persuasion, and the correct use of each word. Yes, gremlins such as incorrect grammar and punctuation still get through unintentionally. So do unclear transitions and inexact word choice. Because of these, reviewing your written piece only once simply isn’t enough.

Three Steps to Perfection

I suggest if you habitually add these simple steps, you can “bake” your piece close to perfection:

(1) Print your piece and then go to another area to read it aloud as if a 10 year old needed to understand it. You’ll recognize unclear passages quickly that way.

(2) Question each word for its meaning, spelling, and role in the sentence, then take time to look up what you suspect isn’t correct. Don’t rely on memory alone; it can be shaky. Instead, access easy-to-use resources that will make your writing life easier.

(3) Revise, reread, revise, reread . . . until you’re satisfied.

Above all, slow down and think about your readers, be they 10 years old or 100. No one wants to eat half-baked bread, nor do they want to read partly polished prose. Flavor your writing until it’s “cooked” just right!

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Bloggers, Take Heed: Succinct, Friendly Ebook Model of Clear Writing

August 26, 2009 · Leave a Comment

Are you, like me,  fumbling around trying to make sense of the blogging world?

Daniel Scocco grabbed me with his title Make Money Blogging, then engaged me with his easy-to-read primer about blogging. Succinct, yet friendly, this 54-page ebook holds your hand through its four chapters, leading you to the last chapter on monetizing your blog based on the stepping stones he laid.

Why this approach? He wants readers to be prepared for stepping into making money, not racing unprepared to the finish line. While reading it, I caught myself thinking “oh, that’s how it works” a number of times … several times before I reached the  chapter that promised rewards.  A big thumbs up to Daniel for this well-written walk through the forest of blogging possibilities.

A few of my aha’s along the way:

p. 3-54   Boy, this layout is easy to follow with lots of rooms to take notes – well designed! Good model for other ebooks.

p. 15 – explanation of GoggleAds KeyWord Tracker (didn’t know it existed!)

p. 21 – where to go to gain blog HTML and CSS tutorial help (w3Schools.com and HTML.net)

p. 22 – priorities of what you want your readers to do while on your blog (my priorities aren’t obvious – and now I know it!)

The last one alone was well worth the price of admission–which is free if you sign up for Daniel’s ezine Daily Blogging Tips at  http://www.dailyblogtips.com/make-money-blogging/
It seems that putting out the ebook itself proved to be both a valuable Daily Blog Tip plus an excellent marketing model rolled into one. 

Barbara’s two cents!

 

 

 

 
 
 

 

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Tailor Your Writer’s Voice to Your Topic and Target

August 18, 2009 · Leave a Comment

By Peggy Henrikson

Do you like to write in a light-hearted or serious style? Is your writing filled with delightful description or carefully crafted explanations? Do long sentences flow from your fingers as you type, or do you love the dance of dialogue or punchy prose?

When writing a nonfiction book or article, you’re faced with a challenge. How can you express your personal predilections, or your writer’s “voice,” yet still tailor your topic to your targeted readers?

Part of your unique voice arises from your natural tendencies and personality, the rest from skillful art. You can give your readers their due by wisely choosing your topic and then skillfully adjusting your natural writing style.

You may have a lively sense of humor but want to write a book on business building—a subject that doesn’t lend itself to jocularity. So you would include anecdotes, examples, description, or dialogue that have just enough humor to lighten up your subject without making light of it.

It’s wise to start by choosing a topic and market that naturally aligns with your personality and interests. The path of least resistance often proves to be the most successful.

 What Tone Suits Your Personality, Topic, and Market?

Breezy, inspirational, academic, conversational, tongue-in-cheek, motivational? Think of your readers’ demographics. What tone would resonate with them? Does it resonate with you? If not, you might want to reconsider your choices.

Similarly, choose your vocabulary and sentence structure with your prospective readers in mind. If you relish writing complex sentences with multisyllabic words, don’t direct your work toward the general public unless you’re willing to adjust these elements. Instead of using long words and sentences, add vibrant descriptions, stories, examples, and dialogue where possible. All of these enrich your writer’s voice. Just make sure the tone they set is appropriate to the topic.

The trick to tailoring your voice to topic and target? Adjust and enhance your natural tendencies. How? By skillfully using elements that illuminate your topic and captivate the minds of your readers.

It’s a balance worth striving for to achieve a well-written article or book.

Peggy Henrikson is an editorial team member with Barbara McNichol Editorial. She constantly adjusts her editing to reflect the unique voice of each writer with whom she works.

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Jessica Learning to Fly – Underwater!

August 11, 2009 · 1 Comment

This video clip says it all in Jessica’s words. Feel free to comment and cheer her on!

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Writing Wisdom from Top-selling Author Mary LoVerde

August 10, 2009 · Leave a Comment

by Mary LoVerde

There are two very distinct skills necessary to create an article or book: writing and editing. Just as you cannot throw the ball and catch it at the same time, you can’t write effectively if you are also trying to edit. Tell the little critic who sits on your shoulder while you are composing that you need him/her very much — just NOT RIGHT NOW. You will pass the mouse to him/her as soon as you are ready and s/he can fix all the mistakes. Your little creative self will appreciate the consideration.

When I write a book, I make a list of what I want in each chapter. For example:

a story
something funny
a quote
a statistic
an unusual anecdote
a business example
a personal example
a metaphor or simile
a ritualistic way of closing the chapter
Then I take different colored pens and mark the manuscript. At a glance I can easily see if I go several pages without being funny, have too many personal stories or not enough statistics. This method helps keep me on track as I edit each chapter.

Mary LoVerde, speaker and author on life balance also coaches colleagues on authorship and how to become a corporate spokesperson. www.MaryLoVerde.com

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When to Use “Quote” versus “Quotation”

August 6, 2009 · Leave a Comment

Several writers weighed in on a recent Word Tripper differentiating “quote” and “quotation.” Here’s what the Word Tripper from July 30th said:

Quotation, quote – A “quotation” is a set of words that is copied or repeated, such as a passage from a book, speech, etc.; in commerce, it is also a statement of market price of a commodity or security. A “quote” is a cost estimate from a vendor or service provider. Thus, you wouldn’t write, “Here is a quote from Shakespeare…”; it should read “Here is a quotation from Shakespeare…” instead.

However, some dictionaries and language experts state that “quote” as a noun is interchangeable with the first “quotation” definition above. Personal preferences plays a part in this one. I prefer the stricter usage that differentiates them. Which one would you choose and why?

And here’s a potpourri of comments received. Do you agree? Disagree? Please weigh in yourself!

“Quote” has a verbal flavor to it. When you tell me “here’s a quote by Winston Churchill,” I feel like I’m getting in touch with his actual speaking the words. A hint of the kinesthetic. “Quotation,” on the other hand, feels like it’s a done deal. It’s the words he said, like here is an interesting statement of Winnie’s that is so right on! It’s an elite sentence that’s perhaps been around for a while.
- Max Dixon

I’m strongly in favor of more precise language. The more refined our use and meaning of every word we choose, in writing or aloud, the greater clarity we are able to achieve!
- Laura Key

I am becoming more and more dismayed at excuses for incorrect grammar used by such supposedly educated people as journalists and advertisers. Every time I hear “it’s at,” I am rankled. I find blurring the line between “quote” and “quotation” another example of self-serving rationalization for improper use of the English language. As writers, let’s raise the bar rather than agreeing to keep lowering it.
- Sarah Mohr

I think that common usage has blurred the strict differentiation of the two words. The change in some of the dictionaries indicates that to me. So, I will likely not be so definite when I write.
- Elaine Ness

The terms in any dictionary only reflect the current usage of a word, not its original meaning only. So even when we disagree with the new interpretation, we are “obligated” to follow the lead of the dictionaries and accept the new meaning of the word.
- Ginger Sawatzki

I’m certainly guilty of using the two interchangeably, but my preference is for using the stricter definition of quotation for a grouping of words spoken or written by another person.
- Paulette Livers

My preference is to use the stricter usage, especially in writing so the message doesn’t get garbled. It might be OK to get away with “quote” when using Twitter since they only allow 140 characters.
- Bill Short

I prefer to use quote as the verb and quotation as the noun. “To quote Shakespeare” sounds so much better on the ear than “Here’s a quote from Shakespeare.” I realize that language is always in a state of fluidity, but its nice to have a little structure to rely upon.
- Jude Johnson

Quote is a verb, meaning to repeat the words of another (ideally with acknowledgement), and quotation is a noun. But what’s a part of speech these days, with everything else we have to deal with.
- Ruth Mullens

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What to Include in Your Book Media Kit

August 2, 2009 · Leave a Comment

by Karen Saunders
A book media kit can be a paper folder or a page on your website with the essential information and marketing materials about your book. The media kit should provide the media with all the information they need to write a story, or do an audio or video interview with the author.

For a hard copy media kit you can gather the following items and arrange them in a classy folder (a solid color in gloss is good). Paste a color postcard of your book cover on the front of the folder.

For an online media kit, add a page on your website called “For the Media” or “Media Kit” and upload the following items. You can upload pdf files, MS Word files, jpg photos, and mp3 audios and video clips.

Your media kit may include all or some of the following items:

Fact Sheet/Book One-sheet
Book Summary
Book Excerpt
Copies of Published Articles
Book Reviews
Praise and Endorsements
Story Ideas and Backgrounders
Your Biography/Author Information
Your Photo: Black and White and Color
Frequently Asked Questions
Interview Questions and Answers
Interview Topics
Testimonials
Cover Letter
News Angles
Interview Topics
Brochures
Tour Schedule/Calendar of Author Events
Media Clippings
Publisher and Purchasing Information
Press Releases
Success Stories/Case Studies
CD, DVD with Audio and Video Clips
Additional Resources
Color Postcards of the Book Cover
—————————-

What if YOU could know more secrets from an award-winning graphic designer that would help you create amazing marketing materials in a few hours, would you want to know how? Find out now at http://www.macgraphics.net/book-cover-design.php

Karen Saunders is the author of Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! Hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services!

Barbara’s note: I’m especially proud to promote Karen Saunders’ book Turn Eye Appeal into Buy Appeal. Why? Because I edited it, so I know it’s loaded with solid, practical information designed to support marketing your books and your business.
 
 

 

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Matchmaking: Who’s the Right Editor for Your Book?

July 25, 2009 · Leave a Comment

by Barbara McNichol

Finding the right editor for your manuscript helps you feeling confident you’ve got a good match and comfortable that your editor understands what you want to accomplish.

How do you start this match-making process? By first seeking a reputable editor who understands the type of book you have written. If your book is business or self-help, for example, choose an editor experienced in these genres who has been a pro for a decade or more. Check to see that this editor has worked with both traditional and self-published books over the years. Spending time reading that person’s website should give you clear answers and reveal a high level of professionalism (or not). You want your writing to reflect a professional image that comes from expert editing; an editor’s website is your first clue.

In your match-making search, get ready to answer the following questions an experienced editor will likely ask. Your responses help ensure this editor understands your objectives. More important, they reveal an eagerness to get to know you and set up a conversation that will give you a sense of how you’d work together.

Questions Editors May Ask in the Match-Making Process

How would you answer these questions?

  • Who is in your book’s target audience (demographics, age group, position, industry, region, etc.)?
  • What genre or market niche does your book fall in? What section would it be found in a bookstore?
  • What is your expected editorial timeline (e.g., when did you promise to give it to an agent or designer, or have it ready for a conference, etc.) allowing time for your review, peer reviews, and a professional editor’s review?
  • What is the current length of your book before editing? (number of pages and/or number of words in an MS Word document)
  • What is the anticipated total length, including front and back matter?
  • If you want to have a foreword, have you asked someone to write it and provided a deadline for delivering it?
  • How much are you expecting to spend on having your book professionally edited (excluding proofreading after the design)?
  • What else do should the editor know about your expectations so he or she can do a really good job for you?

Finally, it’s important to convey how much of your book is written. Have you finished all the content you want? Does that include both front and back matter (e.g., foreword, testimonials, acknowledgments, dedication, footnotes, resource list, glossary, appendix, etc.)?

If your book isn’t 100% complete, determine what’s missing to make it complete from a content perspective. Alternatively, your incomplete manuscript may be a candidate for a manuscript review. This “big-picture” analysis evaluates the ideas and wording already in place, then provides you with direction for making changes before the manuscript is deemed ready for “nitty-gritty” editing.

Three Steps to Selection

Once you’re clear on what you’re looking for in an editor, where do you start to find the right one for your manuscript? Consider these three steps:

  1. Ask your author, speaker, and designer friends for recommendations and anecdotes about the editors they’ve worked with.
  2. Check their recommendations and/or search for alternatives by reading the Acknowledgments in books similar to yours that are well written. Then using an Internet search, locate these editors.
  3. Contact them and request from each a sample edit of your own work (not someone else’s).

The before/after sample edit of your own work reveals how an editor can work magic on your writing without changing your voice. But be sure you like the overall result. If you don’t agree with the approach or the kinds of changes made, discuss them immediately. Chances are, you’ll come to an agreement on how to deal with any “sticky” issues. Getting agreements at the beginning of the process will save lots of time in the long run.

 Reviewing Sample Edits

Here’s a rule of thumb when reviewing the sample edits you receive: If you, the writer, can clearly see an improvement based on the editor’s work—words flow better and your piece has more clarity and pizzazz—you’ve got a good match. If you think the changes are too many or too few, or if you have specific preferences, talk them through. The editor has good reasons for making the changes and is probably willing to explain why.  

Remember, the final judgment belongs to readers in your target audience. Ultimately, you want your editor to be the advocate of those you want to influence. So select a pro who not only “gets” you and your book, but makes it possible for your readers to easily connect with your message.

Barbara McNichol adds power to your pen with expert editing of articles, book proposals, and non-fiction manuscripts. Request a free “Getting to the Results You Want” questionnaire via email at editor@barbaramcnichol.com or contact Barbara at 887-696-4899 (toll free).

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10 (and 1 Extra) Tips for Writing Your Book

July 24, 2009 · Leave a Comment

by Dawn Goldberg

I say over and over about how beginning, and even experienced, writers can get bogged down by the idea that a “real” writer lets the words flow, a beautiful, uninterrupted, constant flow of words. We all get stuck. The flow stops. And if we don’t have the experience of writing several books under our belts, just the thought of trying to get started overwhelms us. It’s a bit like that saying, “How do you eat an elephant? One bite at a time.” When we think of an entire, unwritten book ahead of us, we’re almost paralyzed by the idea of starting. “How in the heck can I write an entire book? One step at a time, or perhaps 10.

1. Do as much research and brainstorming ahead of time that you can. Fill up the pantry, and you’ll find plenty of ingredients to cook a meal with. It does count as writing. It’s gathering details, descriptions, stories, illustrations, statistics – all the things you’ll use to build your book.

2. Honor each part of the writing process. When you’re creating, create; don’t try to edit at the same time. I’ve talked about this before, ad nauseum for some of you, I’m sure. You don’t just sit down and write the whole thing in one sitting. There’s creating, writing, revision, editing, more creating, more writing, more revision. And each of those stages is its own. Respect that.

3. Write on a regular basis (at least 3-4 times a week). You get into a rhythm, and the writing flows. You don’t want to spend time figuring out where you were the last time you sat down and wrote a week (or two, or three) ago. The best thing about this is that you build momentum with regular activity.

4. Just write. Don’t worry about making it perfect. Perfect can come in the editing and revision phase. Right now, you just want to get your ideas down and start putting them in some sort of order and structure. If you try to make it perfect from the get-go, you’ll be frustrated.

5. Along the same lines as #4, tell your inner critic to shut up. He’s never going to be objective, and his main goal is to keep you right where you are–with no book. Find ways to shut him up: tell him to go to Cleveland (as long as you don’t live there), promise him he can come back later, thank him for his thoughts and tell him you’re going in a different direction.

6. There are very few brand-new ideas (even Post-It® notes were based on paper and tape). They’re just presented in a different way. Find out what differentiates your message and what makes it uniquely you. It may be that your target market will get your message when they couldn’t get it from someone else – because of the way you, and only you, have presented it.

7. Find a writing support group. Share with them your work in progress. Get feedback. Even Tiger Woods has a coach. Since you’ll have readers reading your book, get reader feedback througout the process. They’ll tell you what makes sense, what doesn’t, what sticks out for them in a powerful way, and what lands flat.

8. Know that you’ll be revising and editing. You may eventually write four (or more) drafts of your book. And that’s okay. Once again, you don’t have to be perfect right out the gate.

9. Give yourself time and space between writing and the editing process. Don’t turn around and start editing and revising right after you finish writing. You need fresh eyes. Some writers take at least a month off after they’ve written a draft. That way they can approach the book a little closer to how a new reader would.

10. Take care of yourself. What you’re doing is hard, whether you’re writing a book on the current financial crisis or a fiction novel about a dysfunctional family. Be gentle on yourself. Treat yourself as something precious. Surround yourself with supportive champions, not naysayers. Get lots of sleep. Let the dishes sit dirty in the sink for a day or two. Get out and exercise. A healthy, happy you makes for a better book.

And here’s a bonus tip #11 – Celebrate what you’ve done. Each step along the way. Take some time to look back at how far you’ve come. Give yourself a pat on the back. Reward yourself. After a while, that elephant doesn’t look so big because you’re not really looking at the whole elephant. One day, one step, at a time. And you’ll write your book.

Dawn Goldberg brings life to words and writing, and helps others through their writing and publishing journey. Sign up for Fuel For Your Writing Journey at Write Well U (www.WriteWellU.com).

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