Posts tagged as:

Susan Kendrick

Book Cover Coaching Blog Features My 5 Writing Tips

in BME in the News

By Susan Kendrick Whether you are writing a brilliant message inside your book, or packaging your book to sell on the cover, the same basic writing principles apply. Be clear and vivid. Talk to your readers, not at them. Be conversational yet concise. And, above all–use good grammar to make it all work. In my [...]

Share

{ 0 comments }

Back Cover Sales Copy: 10-Step Checklist

in Book Writing

By Susan Kendrick and Graham Van Dixhorn http://www.BookCoverCoaching.com Editor’s Note: This post has been written by book cover experts Susan Kendrick and Graham Van Dixhorn who are currently judges* (see below) for the Book Cover Category in Dan Poynter’s Global eBook Awards. To assist authors in creating strong titles and back cover marketing copy for their [...]

Share

{ 2 comments }

10-Step Checklist for Writing Your Book Title, Subtitle

in Book Writing

By Susan Kendrick and Graham Van Dixhorn http://www.BookCoverCoaching.com Editor’s Note: This post has been written by book cover experts Susan Kendrick and Graham Van Dixhorn who are currently judges* (see below) for the Book Cover Category in Dan Poynter’s Global eBook Awards. To assist authors in creating strong titles and back cover marketing copy for their [...]

Share

{ 2 comments }

What Makes a Good Book Subtitle?

in Book Writing

By Susan Kendrick (used by permission) www.WriteToYourMarket.com People work long and hard to come up with good book titles. The subtitle, however, is often an afterthought, something quickly thrown together before moving onto book cover design. Please don’t do this to your book. Your subtitle is not just some front-cover formatting slot to fill. It [...]

Share

{ 2 comments }

Where to Use Your Book Cover to Market Your Book

in Book Marketing

by Susan Kendrick (used with permission) I had an interesting conversation with a self publishing author whose back cover copy we just finalized. This author has good marketing sense, a great book, his gorgeous new front cover, and an innovative way of looking at things. So, we were both surprised when I suggested that he [...]

Share

{ 0 comments }