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Patrice Rhoades-Baum

Make Your Book One-Sheet Work Hard for You

in Book Marketing

By Patrice Rhoades-Baum On the surface, a book/author one-sheet appears simple. After all, it’s one page of sales copy that promotes your book. Toss in a graphic of the book cover, your bio, and photo, and you’re done, right? Wrong! Your book/author one-sheet is a hardworking marketing and sales tool. As such, it must— help [...]

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Does Your Writing Sing? Take This Simple Test!

in Writing Tips

By Patrice Rhoades-Baum (used with permission) A colleague asked for feedback on an article she wrote for a health organization. It was well written, the headline hummed the main theme, and, like a chorus, her theme resonated throughout. Applause! But a hiccup prevented this article from “singing.” In fact, it had caught a “we-zing” cold [...]

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Make Your Articles Appealing to Search Engines

in Article Writing

By Patrice Rhoades-Baum (used with permission) Before you submit your articles to an online directory, place it on your website, or upload it to your blog—stop. Take time to slip in a few delectable keyword phrases that search engines like Google, Yahoo, and Ask gobble up. When the content in your article matches someone’s search [...]

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Pocket These Gems to Improve Your Writing

in Article Writing

By Patrice Rhoades-Baum (used with permission) My husband and I often pick up eye-catching pebbles on hiking trails. Nearly all are “leaverite” (leave ’er right there). Once in a blue moon, we’ll find a crystal or stone that’s worthy of pocketing, displaying on a shelf, and looking at again and again. Likewise, I’ve tripped over [...]

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Let “Clarity” Prevail over “Convoluted” in Your Writing

in Writing Tips

By Patrice Rhoades-Baum (used by permission) During the week of our family reunion, my brothers tuned in the animated TV show South Park. I hate to admit it, but this disreputable show makes me laugh. One episode, “Two Days Before the Day After Tomorrow,” spoofs the movie of a similar name. Isn’t that title amazingly [...]

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