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Jerry Brown

What’s the “Nut” in Your Writing?

in Article Writing

by Jerry Brown, APR (used with permission) It’s Monday morning. Do you know where you message is? Who it’s hanging out with? Or what it’s doing? Most of the time your message belongs at the beginning of whatever story you’re telling. But since your lead also has to entice the rest of us into your story, [...]

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Hook Me Now: How to Write a Strong Lead

in Writing Tips

by Jerry Brown, APR  (used with permission) Hook me at the beginning if you want me to notice your story. Then keep it interesting if you want me to stick around until you’re done telling it. Good storytellers know it’s important to grab their audience’s attention right from the start. That’s why the lead of a news story [...]

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What Should Go into Your Story?

in Writing Tips

I love reading Jerry’s insightful ezine, Media Minute, every Monday morning and thought his advice March 15 has something important – and somwhat contrary – to say to nonfiction writers. Leave your comments. Don’t Let Facts Get in the Way of Good Story By Jerry Brown, APR (used with permission) One of the first lessons I [...]

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