Programs

Please call Barbara McNichol at 520-615-7910 for full details on any of these programs. They are customized on request for groups and also available as teleclasses.

Get Your Story Straight: Tell Your Story Powerfully on the Stage and on the Page

Entrepreneurs and leaders of organizations can’t rely on simply conveying facts to call people to action. People act when they feel moved, when they “get” your message deep in their bones. Otherwise, why would they invest their precious resources on what you offer?

Whether you’re speaking to a single person or a roomful—or writing website copy, press releases, or articles—giving a strong emotional appeal strengthens your chances to inspire them to do what you want. But how can you achieve that?

Through this program, co-presented with presentation expert Andrea Beaulieu. The information, blended with exercises, shows you how to tell your story with skill, persuasion, and confidence. You’ll explore ways to personalize stories and share from the heart—both on the stage and on the page.

As you hone your stories in fresh new ways, you’ll learn how to:

• Inject emotional connections and theatrical techniques into their stories.
• Balance factual content with the drama of storytelling.
• Clarify, organize, and refine messages to reflect specific goals.
• Learn editing tricks to adapt stories told on the stage for the page.

Most important, you’ll come away with ways to leverage one story for multiple uses: website, email, articles, marketing materials, and more.

Whack Wordiness and Ten Top Techniques to Improve Your Writing

Come sharpen your pencil with critical editing skills you’ll use forever.

This fun, interactive session is guaranteed to improve everything you write—from articles and program descriptions to website copy and nonfiction books. You’ll learn tried-and-true editing techniques to whack extraneous words from your writing so you’ll—

• write a strong, persuasive message that’s devoid of clutter.
• add “muscle” to your writing by taking out the “fluff.”
• pay attention to “tricks” of the editing trade that make a difference every time.

You’ll revise your own work with confidence and save time in the long run.

Crafting Incredible Speaker One-Sheets That Get You Noticed    

This nuts-and-bolts session grounds professional speakers in how to make their one-sheets an extension of the conversation going on in their prospects’ minds. It features insights and concrete information on what include and what must be avoided.

As a participant, you will:

• Know how to approach crafting a one-sheet that gets you noticed.    
• Find out the style, content, and tone your one-sheet needs to attract attention.     
• Get a head start on writing your own by doing a fun, energizing exercise.  

You’ll come away confidently knowing how to write this essential tool for marketing your programs and presentations.