October 8, 2011
By Patrice Rhoades-Baum On the surface, a book/author one-sheet appears simple. After all, it’s one page of sales copy that promotes your book. Toss in a graphic of the book cover, your bio, and photo, and you’re done, right? Wrong! Your book/author one-sheet is a hardworking marketing and sales tool. As such, it must— help [...]
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October 1, 2011
by Barbara McNichol Let me shake this writing “pet peeve” off my pen. It perplexes me why writers overuse the words “start” and “begin.” In a 5,000-word document I recently edited, those two words appeared 14 times while only 5 were deemed necessary. Don’t “start” to do something; just do it! The following examples show [...]
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