From the category archives:

Book Marketing

By Cathleen Fillmore So you thought WRITING your book and finding a publisher was hard! Your work is just beginning. Welcome to the wild world of selling and marketing your book. It’s a journey to a foreign land for many writers, but it’s so worthwhile. Learning your way around the marketing/sales world is a great [...]

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What Makes A Book “Good”? by Wendy Keller (used by permission) For lo these many years I’ve tried to explain to my dear readers the two reasons why 99% of everything presented to agents or publishers just cannot be published. It comes down to this: 1. Most of the time, it’s because the author has [...]

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by Karen Saunders (used with permission) A book media kit can be a paper folder or a page on your website with the essential information and marketing materials about your book. The media kit should provide the media with all the information they need to write a story, or do an audio or video interview [...]

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by Susan Kendrick (used with permission) I had an interesting conversation with a self publishing author whose back cover copy we just finalized. This author has good marketing sense, a great book, his gorgeous new front cover, and an innovative way of looking at things. So, we were both surprised when I suggested that he [...]

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