From the category archives:

Book Marketing

On the Circuit: Sell Your Book with Speaking Engagements

in Book Marketing

By Cathleen Fillmore So you thought WRITING your book and finding a publisher was hard! Your work is just beginning. Welcome to the wild world of selling and marketing your book. It’s a journey to a foreign land for many writers, but it’s so worthwhile. Learning your way around the marketing/sales world is a great [...]

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20 Economical Book Marketing Techniques

in Book Marketing

(used by permission BookWhirl.com) Whether you are a newbie author or a self-published author, an efficient book marketing plan in these times of economic recession need not be expensive if you just know your target market, find the most economical means to inform this market of your works, and establish a lasting, trustworthy relationship with [...]

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How a Nonfiction Book Gets to Be “Good”

in Book Marketing

What Makes A Book “Good”? by Wendy Keller (used by permission) For lo these many years I’ve tried to explain to my dear readers the two reasons why 99% of everything presented to agents or publishers just cannot be published. It comes down to this: 1. Most of the time, it’s because the author has [...]

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What to Include in Your Book Media Kit

in Book Marketing

by Karen Saunders (used with permission) A book media kit can be a paper folder or a page on your website with the essential information and marketing materials about your book. The media kit should provide the media with all the information they need to write a story, or do an audio or video interview [...]

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Where to Use Your Book Cover to Market Your Book

in Book Marketing

by Susan Kendrick (used with permission) I had an interesting conversation with a self publishing author whose back cover copy we just finalized. This author has good marketing sense, a great book, his gorgeous new front cover, and an innovative way of looking at things. So, we were both surprised when I suggested that he [...]

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