By Jerry D. Simmons (used by permision) Publishers often make mistakes and it is important that writers are aware of the problems that can occur before the process moves along to publication. Writers who self publish should especially be aware of common mistakes when publishing their own manuscript. Regardless of whether the publisher produces hundreds [...]
By W. Terry Whalin (used by permission) I’ve read thousands of book proposals as an acquisitions editor and a former literary agent. I continually teach on the topic because I believe many writers don’t understand the critical nature of this specialized document called a book proposal. On the traditional side of publishing, editors and agents [...]
by Carolyn Howard-Johnson I’ve always said one of the best (and most frugal!) ways for an author to learn about book promotion is by reading books written by the pros. That’s why I wrote The Frugal Book Promoter (www.budurl.com/FrugalBkPromo and reviewed in this blog under Great Books). Having said that, a new “Secrets of Book [...]
By Patrice Rhoades-Baum On the surface, a book/author one-sheet appears simple. After all, it’s one page of sales copy that promotes your book. Toss in a graphic of the book cover, your bio, and photo, and you’re done, right? Wrong! Your book/author one-sheet is a hardworking marketing and sales tool. As such, it must— help [...]
by Bobbi Linkemer (used by permission) Start promoting your book or ebook with the three most important questions: What is your book about—its core message? What is its “mission”—how it will benefit the reader? Who is your ideal reader—the person you are writing for? The answers to the questions are the heart of book promotion, [...]
by Lynne Klippel (used with permission)There is a dirty little secret in the publishing industry. That secret is that the vast majority of authors don’t make enough money from their book sales and royalty payments to live on. Unless you write a string of smashing best-sellers like J.K. Rowling or Nora Roberts, you are going [...]
by Martha Yudkin Recently someone asked for advice on pepping up a “really boring topic.” “Hmm, like typos? Would that be a boring topic?” “Definitely.” I invited this person to go see my write-up on typos at www.yudkin.com/typos.htm, which happens to be one of my more popular pages. The subject comes to life [...]
Platform Building Webinar – Update from Wendy Keller, Literary Agent www.KellerMedia.com The Platform Building webinar started on Feb 1. What a treat to see such clever questions! I believe we’re on the right path to get those who are participating the help they need growing a large, successful fan base – one that will impress [...]
by Sam Henrie (used with permission) People no longer respond to advertising the way they used to, especially the usual “interruption-based” advertising. You’re watching a program and you’re interrupted by a commercial. The ad itself isn’t relevant to you—you didn’t ask or look for it. You’re annoyed and can’t wait to get back to the [...]
By Jerry D. Simmons (used by permission) Ask anyone and that person will tell you book publishing is about printed copies. It has been the standard for decades and even though eBooks have been around for more than ten years, they only represent two percent of total book sales. So why should authors seriously consider having an [...]