Editing angles to improve your writing by Barbara McNichol, nonfiction book editor with offices in Colorado and Arizona
From the category archives:
Barbara McNichol Writers take their observations of the world, draw a few conclusions, and translate them into messages on paper (or computer screens). When you write something to market your products or services, you don a writer’s hat to express your message in words. But don’t stop there. You then need to put on your editor’s [...]
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by Jean Slagel (used by permission) Whatchagonnacallit – the title of your presentation or your written piece? Think of it as a headline in a newspaper, the subject line in an e-mail, or the title of an article in a magazine or a blog. The purpose? To create curiosity and interest in what comes [...]
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by Jerry Brown, APR (used with permission) It’s Monday morning. Do you know where you message is? Who it’s hanging out with? Or what it’s doing? Most of the time your message belongs at the beginning of whatever story you’re telling. But since your lead also has to entice the rest of us into your story, [...]
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By Patrice Rhoades-Baum (used with permission) Before you submit your articles to an online directory, place it on your website, or upload it to your blog—stop. Take time to slip in a few delectable keyword phrases that search engines like Google, Yahoo, and Ask gobble up. When the content in your article matches someone’s search [...]
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By Patrice Rhoades-Baum (used with permission) My husband and I often pick up eye-catching pebbles on hiking trails. Nearly all are “leaverite” (leave ’er right there). Once in a blue moon, we’ll find a crystal or stone that’s worthy of pocketing, displaying on a shelf, and looking at again and again. Likewise, I’ve tripped over [...]
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Bye-Bye Boring Bio By Paulette Ensign (used with permission) Are you a bore? Probably not, since people who are attracted to creating tips booklets, nonfiction books, and other info products tend to be among the most interesting people on the planet. However, what your bio says about you could be leaving the impression that you [...]
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by Barbara McNichol A year ago, a professional speaker and consultant hired me to edit articles and website copy—not an unusual request—but the events that have unfolded since form the makings of a heartfelt movie with suspense and hope, drama and victory. Risa Simon decided to convey this urgent message to humankind: that 85,000 people [...]
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By Peggy Henrikson Do you like to write in a light-hearted or serious style? Is your writing filled with delightful description or carefully crafted explanations? Do long sentences flow from your fingers as you type, or do you love the dance of dialogue or punchy prose? When writing a nonfiction book or article, you’re faced [...]
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