From the monthly archives:

October 2011

by Barbara McNichol When my hubby and I visit friends in Albuquerque, we sleep on a couch that’s so well-made, we get a great, comfortable rest. We had to have one of our own for our guests! When I sought out this brand locally, I was told the manufacturer never puts its couches on sale. [...]

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by Barbara McNichol I’m taking this opportunity to promote a valuable communication concept–a board game–that’s gaining traction in educating people worldwide about AIDS. Yes, it’s called Game for the World . . . a game worth winning! Game for the World™ is an innovative board game designed for ages 12 and up to discuss AIDS in a safe [...]

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by Barbara McNichol Again this October, my good friend Rebecca Morgan leads the charge to “Feed kids’ minds, not their cavities. Give them brain candy.” As the founder of Books for Treats, Rebecca spearheads a movement to combine learning with cavity-free fun by giving out books instead of candy at Hallowe’en. Why? To encourage reading [...]

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By Patrice Rhoades-Baum On the surface, a book/author one-sheet appears simple. After all, it’s one page of sales copy that promotes your book. Toss in a graphic of the book cover, your bio, and photo, and you’re done, right? Wrong! Your book/author one-sheet is a hardworking marketing and sales tool. As such, it must— help [...]

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by Barbara McNichol Let me shake this writing “pet peeve” off my pen. It perplexes me why writers overuse the words “start” and “begin.” In a 5,000-word document I recently edited, those two words appeared 14 times while only 5 were deemed necessary. Don’t “start” to do something; just do it! The following examples show [...]

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