by Susan Kendrick (used with permission)
I had an interesting conversation with a self publishing author whose back cover copy we just finalized. This author has good marketing sense, a great book, his gorgeous new front cover, and an innovative way of looking at things. So, we were both surprised when I suggested that he use his front cover on one side of his new business card for his medical practice, and he said he had never thought of that. He said this was the solution to the question that’s been running through his mind–how to mention his book on his card.
But why just mention your book when you can show it?
As he gets the rest of his book publishing and book marketing efforts going, here are the places he can use his book cover to get the most visibility on a daily basis. Whether you have a new book on the way or have already published a book, consider using these ideas, too.
10 Places to Use Your Book Front Cover:
_ Your business card and letterhead
_ Each page of your website
_ Your blog
_ Your comments on other blogs
_ With articles you submit to online newsletters
_ In the package you send out to get testimonials
_ Each page of your book’s media kit
_ Your speaker one-sheet
Happy Book Publishing!
Susan Kendrick, Write to Your Market, Inc. All Rights Reserved. http://www.writetoyourmarket.com or 1-888-634-4120.
